You NEED responsive design because…

Before proceeding to convince you that your business could drastically improve and generate more income, let us introduce you to what responsive design means.

According to the definition that Wikipedia gives: “responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience - easy reading and navigation with a minimum of resizing, panning, and scrolling - across a wide range of devices (from mobile phones to desktop computer monitors).” More simply put: the responsive design will make your website look pretty on every device you use: smartphone, tablet, laptop or desktop monitor.

Now, if you’re wondering why and how responsive web design can help you, here are 5 reasons:

1. First of all the experience will be the same on any device and it won’t be altered by a different design on a mobile device. Usually the mobile versions of websites are much simplified, leaving out features such as Social Media buttons, search bars, even entire pages. But a responsive design will render everything just like on a regular desktop monitor, with all its functionalities.

2. An e-commerce website with a mobile version won’t allow a user to see all the pages he wants to see, but a responsive design will make the purchase completely different and friendlier to the user.

3. If your website has a blog with a responsive design and RSS feed, when people are browsing through their feed reader they will be able to read it on their mobile devices, without having to see it through a Wordpress plugin. What’s more, they will be able to share it via social media buttons, thus helping your content marketing campaign.

4. An email with a responsive template will easily be read regardless of the used device. And when a potential customer clicks on a link in that email, it will be redirected to a website that will be displayed without omitting a thing.

5. When someone searches something on search engines on a mobile device, if your website design has a mobile version and not a responsive web design, when he clicks on the link the user may not arrive where he wants because that page isn’t included in the mobile version. But with a responsive design this will never happen. Unless you delete that page.

Don’t lose visitors and clients, because you overlook this important strategy. Build your website, e-shop, and blog on a responsive design, and your visitors will be able to browse your content on any device.

photo via