Why is web design crucial for your company

In most of the cases, a first impression is what will convince a client or a potential partner to contact you, or not. First impressions usually include: a professional business card, a well designed office, a proper suit, an impeccable website or all of the above. We’re no interior designers or skilled tailors, but we do know a little something about web design, web development, web marketing and all that is related to it.
 
If the importance of getting your first impression right is not enough to persuade you that your website NEEDS to look good, to be user friendly and to interest visitors, here are 5 more reasons to contact a web designer as soon as possible.

1. Web design = Identity

All brands have identities, and if your company’s brand is lacking, well… you’re doing it wrong. Your company website is part of your visual identity, it incorporates a logo, the defining colours, the unforgettable tagline and all these help your clients and partners better relate to your brand.

2. Web design = Familiarity

The visual identity we talked about will make users / clients / partners feel more at home on a website that incorporates what they know. Maybe they’ve seen your logo somewhere, maybe they’ve heard your name, but if they search it on Google and they find something different than they were expecting, something lacklustre and unloved, it will hurt your brand.

3. Web design = Uniqueness

Familiarity is good, but originality is better. Bring your visitors to a familiar setting, but offer them a unique experience on your website. A brilliant web designer will make your website a virtual work of art and users will find it hard to leave. Your web design should breathe boldness, cleverness, imagination, ingenuity and people will come to you.

4. Web design = Up to date

The worst impression that your website can send out is that it was abandoned. Having a website older than 2-3 years will most probably drive users away. The world wide web changes with the speed of light and if you don’t keep up, you will be left behind. Every day new technologies, new trends and new ideas are improving your competitors websites, so looking dated can really be damaging to your brand?

5. Web design = Professionalism

This last feature sums up all the other four because you cannot have professionalism if one of them is left out. A clean, original, unique, always en vogue web design will most certainly draw clients’ and partners’ attention. Sometimes it might be the only thing that connects them with you and it might be your only chance to impress or to convince them to contact you.

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