Less is more

We recently launched our new website with a brand new web design.

What we set out to achieve with this website was to remove everything that was not needed, and in doing this, create a clutter free and effective website. There is not a single element on our homepage or anywhere on our website that is unnecessary. A single look will tell you all you need to know about our services and anything else you would want to know is just a click away. We are fully committed to user friendliness because we understand how important it is today for website visitors to easily find what they are looking for, and not waste time.

We haven’t attempted to dazzle you with the same thing said in five different ways on five different locations on our homepage. Keeping it simple and clean, yet effective is our philosophy and this is what we would like our clients to see when they click on www.nicework.ie. This is what we want them to know that we can do for them: spread their message clearly and effectively without overly complicating matters.

However, that doesn’t mean that we are not dedicated to effective content, explanations, guidance or analysis. We know how important words are, but we use them carefully and keeping in mind our belief: “less is more”. Also remaining faithful to our minimalist approach. We will gracefully combine the message our clients want to transmit with a design that translates it. Just as we have done on our own website.

We love color and we love innovation. Just imagine what these two things can do when they are put together.

photo via