How to optimise your LinkedIn company page

If there is anything we have learned from SEO it is that any page on any website or web platform can be optimised for better results. Social Media websites are no exception to that rule. Did you know that your Facebook page, your Twitter account, your YouTube channel, your LinkedIn company page or Instagram profile, they all can be optimised so that they come up first in the results of a query? Today we’ll give you five tips to optimise your LinkedIn company page.
 
1. Optimise your description
 
Not only will it be easier for your company page to be found on LinkedIn, but it will also be easier to show up in Google search results. So, take your time and create a good description of your company. Don’t forget to include your most targeted keywords and phrases in the first 156 characters because they will be in the Google preview. Spread your keywords throughout the text, but don’t stuff it with too many. Your company description should sound natural to readers.
 
2. Use images
 
Images draw the attention and visual elements will make your updates stand out. Infographics, statistical charts, photos of your products or any image related to your company will make your links more clickable and shareable. Use of images will give a boost to your visibility and will enhance user experience.
 
3. Use videos
 
If an image is worth a thousand words, why not use images and words to make it more understandable and specific. A video tutorial is far more useful than a blog post with images and text. A video commercial says more than a banner, so use video content to take your updates to the next level.
 
4. Make it short
 
It has been proven that shorter updates are the most clicked on. If paired with a clever image and a witty lead-in so that they grab the readers’ interest, they will click on them.
 
5. Interact with your followers
 
A LinkedIn company page is followed because people like the brand, are interested in its services or want to interact with it. So when someone asks a question, don’t delay with a response. Host contests on your page, ask questions related to your industry or brand or products and engage people to communicate.
 
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